Influencer Agreement

Are you looking to partner with an influencer to help your business blossom online?

Use an influencer agreement to formalise the arrangement between your business and the influencer. This is agreement is used by brands working with social talent bloggers and vloggers as part of a marketing campaign. Influencers may operate on platforms such as YouTube, TikTok, and Instagram and in a wide range of industries such as food, fashion, and health & fitness. Your lawyer can tailor the agreement to your industry and your circumstances.

Under this agreement, a social media influencer agrees to post promotional material about a company’s product or service in return for payment, or payment in kind by way of products or services.

The arrangement can be an effective way to grow your brand and increase your online exposure, but you need protection for your brand and clarity between the parties. That’s what a formal influencer agreement gives you.

This service is for business owners who need an influencer agreement to regulate the relationship between their business and a social media influencer.

If you have received an influencer agreement that you would like a lawyer to review before you sign, please see our service for reviewing documents.  Or if you’d like a lawyer to review your existing influencer agreement to advise on its effectiveness, please consult the service for reviewing documents.

What you will get from this service

After hiring an experienced lawyer for Influencer Agreement, you can expect:

A 30-minute consultation with your lawyer to align objectives. You’ll discuss:

  • The measurable outcomes you hope to achieve by engaging an influencer
  • The ideal relationship you’d like to have with the influencer, including the regularity and content of their posts.
  • Payment terms for the influencer
  • The guidelines and regulations you want your influencer to adhere to.
  • The extent of the protection provided by the influencer agreement
  • Any specific questions you have about the agreement
  • Any further information your lawyer needs from you in order to draft the agreement

You receive a professionally drafted influencer agreement to use with one specified, named influencer.

What will this enable you to do

  • Clarity that both party’s understand what is expected of them under the agreement
  • Protection if the influencer’s post breach advertising standards and regulations

What happens after I hire a lawyer?

Onboarding - You send your lawyer proof of ID and address and your lawyer checks for conflicts. You send any relevant documentation to your lawyer. Your lawyer send you a client engagement letter to sign and return.
Personal consultation - Choose between a phone, online or face-to-face meeting with your lawyer
Draft documentation – Your lawyer sends you draft versions of the documents for you to review
Revisions and approval – You review the draft, provide comments if necessary, and request revisions. Your lawyer will provide you with another iteration, incorporating your changes as far as possible. Once you’re happy with the document, you approve the final version.
Funds released - You release funds and leave a review for LegalDrop and your lawyer


What is out of scope for this service?

This service includes one meeting and one round of comments on your document, which your lawyer will incorporate. It does not include:

  • Further meetings, phone calls or emails.
  • Additional iterations of the document after one round of comments.
  • Third party negotiation
  • Litigation arising out of breach of the influencer agreement. We can help you with that, but it is a separate service. Please see Disputes and Disagreements.
What happens if the scope changes during my matter?

Sometimes matters will evolve into something more complex than you and your lawyer first envisaged. Your lawyer will provide you with a fixed-fee quote for any additional work that is outside of the original scope.

What assumptions have been applied to the price quoted?
  • Your business is registered in England or Wales.
  • You will provide all the relevant documentation that your solicitor requires to draft your agreement and understand your business needs.
  • Your services are correctly described by you and all information provided by you is correct.
  • Your description of the measurable outcomes is accurate.
  • The document is an agreement between you and a specified influencer. It is not a precedent / template that covers options for a range of different influencers across different platforms.
  • You have a clear idea of the relationship you want with the influencer, including which social media platforms they will use and the outcomes you want to achieve.
What happens if i'm not happy with the service?
What happens if I change my mind?

You can cancel the service at any time and for any reason within 14 days of purchase (the ‘cooling-off period’). If you cancel within 14 days of purchase, you will receive a full refund.

However, if you asked for services to be provided during the cooling-off period, we will keep the necessary funds to cover the cost of the services provided up until the time you cancelled.

If you want to cancel the services after 14 days, you will not be entitled to a refund.

Layla Parsons
Clover Lawyers

Layla graduated with a 2.1 Law from the University of Sussex in 2004 and gained a distinction for th...


Sold By: Layla Parsons

10 years experience across

Professional Services
Tech, IT and Software
Find a lawyer
Layla Parsons
Clover Lawyers

Layla graduated with a 2.1 Law from the University of Sussex in 2004 and gained a distinction for th...


Sold By: Layla Parsons

10 years experience across

Professional Services
Tech, IT and Software

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